Survivor Brand Coming To Stores Near You

We're just a few hours away from the season premiere of Survivor Micronesia, the sixteenth installment of our beloved reality contest. However, you don't get to do 16 seasons on television without establishing yourself as a household brand name. CBS knows what they have in the Survivor brand, and now they are looking to further capitalize on the Survivor legacy.

When you think about Survivor, images of sweaty, buff bodies come to mind pretty quickly. So it shouldn't come as a huge surprise that the Survivor brand name will soon be adorned on health and fitness-related products come Spring 2008. First they are planning to launch Survivor Sunflower Seeds which contain a full day's quota of Vitamin C and B. Shortly thereafter the show (ie, CBS) is planning to extend this initiative to a Survivor-endorsed Fitness Program and perhaps clothing and equipment will follow - although that is just speculation at the moment.

A smart business move I'm sure, but will fans buy this stuff up? Time will tell. But in the meantime, don't forget to watch (or set your recorders) for 8PM tonight!!

image cbs

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Survivor Brand Coming To Stores Near You

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